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There has been a lot of talk and complaints about the new Google favicon lately. I’ve found it to be both too indistinguishable and unfamiliar to be able to recognize it immediately as Google.

One of the main purposes of the favicon is to act as a shortcut icon that will help you find a saved bookmark in your browser or an application on your desktop. Such a change of this icon completely disrupts what users are comfortable with and familiar with, which is extremely important when it comes to any interface or application.

Luckily, Google listens to its users and has decided not to close the door on the issue. And now if you have an idea for updating the Google icon (or gcon! no?) then now you can submit your favicon design to google and have your celebrity forever cemented in 16 pixels of stone, or at least until the next update. Beyond that, don’t expect to be compensated for fixing Google’s branding problems. Seems a little like spec work to me…